Apr 13
17 notes
In short, “resonance” is Twitter’s quality score, its measure of whether an ad is useful (Google uses clicks on ads in a similar fashion). That Twitter is including this feature is, to my mind, crucial - it means advertisers have to add to the conversation that is Twitter, or face losing their ability to insert commercial messaging into the Twitter stream.
  1. steph reblogged this from fred-wilson
  2. flyonair reblogged this from catbird
  3. catbird reblogged this from fred-wilson
  4. brittanybelt reblogged this from fred-wilson
  5. bijan reblogged this from fred-wilson
  6. fred-wilson posted this
Tumblelogs I follow: