“ GIF may be pronounced with either a soft g (as in giant) or a hard g (as in graphic). The programmers who developed the format preferred a pronunciation with a soft g(in homage to the commercial tagline of the peanut butter brand Jiff, they supposedly quipped “choosy developers choose GIF”). However, the pronunciation with a hard gis now very widespread and readily understood. Whichever pronunciation you use, it should of course be the same for both the noun and the verb.
—
Oxford American Dictionary blog post, quoted in Betabeat
(via nickdouglas)
i always say Jiff. i am a big fan of peanut butter.
(via nickdouglas)
