“ Facebook and Twitter are tools. Frameworks wherein individuals place their content, not for everyone, but for their accumulated mass, which could be two or three or a few thousand, but which is rarely millions. If Whitney Houston can be all over mainstream media and only sell three hundred thousand albums in a country of three hundred million, do you really think the mainstream counts? The mainstream has become a sideshow!
—
i love reading Bob Lefsetz’ rants. they are so good
